"Out in the woods Or in the city
It's all the same to me When I'm drivin' free, the world's my Home- When I'm mobile!"

...Pete Townshend (The Who)

over 40% of surveys are currently being taken via tablet / smartphone...

Many companies, including Research NOW are currently offering survey platform solutions, apps and dashboards which fully support smartphone and tablet interface. Gone are the days of limited question types, no video streaming and limited technology. Today's mobile solutions are just as robust as their desktop counterparts. With more than 20 question types, full delivery of data formats (ASCII, SPSS, CSV, etc.), video integration, passive and active data capture, plus a whole lot more... Mobile technology is positioned to soon over-take their desktop cousins.
Mobile technology can often times offer more than traditional online research.

For instance:

  • Ability to engage location-based surveys
  • Barcode scanning
  • In the moment survey capabilities
  • Instant response times
  • Ability to participate offline and upload responses when convenient

There are even apps available that provide a non-intrusive view into the life of individuals with a passive metering tool that collects mobile / tablet behavioral data on where they go, their communication patterns, shopping behavior, leisure activities, interests, how they spend their time as well as their life patterns. Not only that, some apps have the ability to collect: App downloads / deletes - App usage: foreground, background - Phone usage: incoming, outgoing, missed - Text / SMS usage: sent, received - Emails: sent, received - Website visits: sites visited, book marked - GPS location - Music played: album, artist - Camera Use

New Technology is important to all of us in the research industry. That is why ReRez continues to work hard in keeping each of you informed of the advancements made within the industry. We are currently adding additional resources to our growing list of services to provide a better solution for our clients.

While online panel and Internet Surveys have moved to the forefront of chosen methodologies, ReRez has developed its business model on the postulation that no one company can do it all. At ReRez we have the experience to reliably combine resources to deliver to you a “one point of contact solution”. In addition to meeting our clients needs by utilizing a multi- partner approach and combining methodologies and panels.

The Future of Mobile... Check Out Henry Blodget's presentation at last month's Mobile Breakfast in Los Angeles... That's HOT!


Whats Hot!

2013 - 45% of cell phone owners said that their phone is a smartphone. Also, 49% of cell phone owners said that their phone operates on a smartphone platform common to the U.S. -- which includes BlackBerry.

Source: CNN Online


  • Android Platform – 20%
  • iPhone – 19%
  • Blackberry – 6% (a 10% drop since as recently as May 2011)
  • Largest Growth – the largest growth in smartphone ownership was among adults aged 18 to 24 (up 18%); the next highest growth was among those aged 45 to 54 (16%). Other demographic segments with high growth in smartphone use include whites (15%); those with some college education (14%); and women, rural dwellers and those aged 25-34 (13% each)
  • Highest Over-All Growth  -the highest overall growth in smartphone use occurred in the lowest income bracket: 12% growth among people from households earning $30,000 per year or less. Nevertheless, across all age ranges, people from low-income households or who never attended college are still significantly less likely to own a smartphone
  • Lowest Over-All Growth – The slowest growth in smartphone use was among people aged 65 and over (up only 2%). Also, smartphone use grew only 5% among blacks and Hispanics -- two groups that typically have demonstrated the greatest propensity to avidly use all the capabilities of a smartphone.
  • The BIG Picture – 88% of all U.S. adults now own a cell phone and 46% of all American adults now use smartphones. Currently, 41% of U.S. adults use simpler "feature phones" -- which often include a Web browser, e-mail, photo and video camera, and the ability to run simple apps.

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